If there is one thing that women have always been fascinated by besides jewellery is how glamorous Hollywood icons are.
Some of the icons have immortalized not only some of the famous gemstones but some jewellery brand names as well.
Many of us might not have realized but real influencers when it comes to jewellery date back to the golden era of Hollywood (before 1969).
Let us go back in time to Marylin Monroe’s performance of the song, “Diamonds are a girl’s best friend.” This musical scene not only was hypnotic and showed the movie star in all her splendour and talent, but it also marked in our minds that diamonds are undoubtedly the gemstone of preference for every woman as a symbol of power, love, and ultimate glamour. Even if you’ve never seen the movie “Gentlemen Prefer Blondes,” everyone knows this scene and the famous quote, “Diamonds! Diamonds! I don't mean rhinestones.
But diamonds are a girl's best friend.”
Or let us look for a minute at Elizabeth Taylor. She not only represented her love for jewellery in some of her most iconic movies (Cleopatra), but jewellery was part of the most iconic moments in her real life. Taylor wore jewels when winning her Oscars or simply receiving some of the most sought-after pieces of jewellery in the world from her different husbands. She also made a statement by naming her first and best-selling perfume “White Diamonds” after the sparkling gemstone. When it comes down to the influence a Hollywood star can have on jewellery, Elizabeth Taylor was certainly the queen.
Last, but certainly not least, to recognize the powerful resonance that some Hollywood stars have had on the way we think and feel about jewellery and particular brands, let’s remember the one and only Audrey Hepburn. In the 1958 film “Breakfast at Tiffany’s,” Hepburn’s charm, grace, and unique approach to the brand when shopping at Tiffany’s showed us how every woman, even when not able to spend a fortune, was able to own a piece of Tiffany jewellery. After this movie came out, the rest is history when it comes to our perception of the jewellery brand.
Hollywood and its movie stars have changed the way we look at jewellery for many generations in the past and for many more to come.
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