Toronto Trailblazer Making Waves in Dubai ~Chantel Elloway
By Natalie Messina
Chantel Elloway is an investor and visionary entrepreneur with a heart for public relations and marketing. As a Canadian female powerhouse – who is based in the United Arab Emirates (UAE) – her experience of running a global communications agency has expanded from working formerly with clients in luxury tourism and hospitality, film and entertainment as well as health and wellness, to evolving her scope with a special focus now on FinTech and artificial intelligence.
With a foundation rooted in media relations, video production, as a finance reporter and speechwriter for politicians most of her life, it's not just her technical skills that make her so unique, but she has also become a voice for female empowerment.
As a polymath - she has multiple educational degrees and certifications, having studied Business and Commerce, Public Relations, Digital Marketing, Entrepreneurship, Real Estate, Computer Programming and even attended school for Dental Hygiene!
Her skilled background combined with her passion for blockchain trading and investing, has made her a renowned consultant with her ability to draw from her diverse set of experiences, allowing her to approach each project with a fresh perspective, making sure no detail goes unnoticed.
In the fast-paced world of public relations, Chantel Elloway has proven herself to be a true innovator and Master of her craft, by utilizing her unique combination of technical expertise, diverse experiences and genuine care for her clients that has made her a force to be reckoned with. Chantel Elloway Public Relations (CEPR) truly breathes life into brands, elevating the world - one client at a time.
Tell us about yourself and your career.
I have a strong zest for life, with a creative mind that is a wonderland full of an endless sea of ideas. Clients admire my thirst for life-long learning, hunger to explore, passion for creating, ability to thrive in uncertainty, push the limits, and my continual drive to achieve more by not only striving to better the world around me, but putting in the work every day within me.
I bring the same set of values to my professional and my personal life. This framework has helped me successfully integrate my work and life, and is exactly why I am more at peace and accepting of my life today. I believe it’s not only important to ensure I am always aligned with my core values and principles, but that I am always ‘showing up’ for myself and others - and in the ‘flow’ of whatever happens to me, is life happening for me and for the greater good of all.
What accomplishments are you most proud of as an entrepreneur?
As an early stage investor to multiple Web3 projects, I’ve also helped in coordinating marketing and events, such as the Fantom Developer Conference and other events, that further helped drive adoption and usage of projects in the Fantom ecosystem.
Further to this, I also helped the project Tomb.com, where the team and I successfully scaled the market cap and took Tomb from 0.02 cents to $3.80 USD and TSHARE from $14.00 USD to $24,000 USD in less than a year. My strategic thinking, focus on #TombTuesday community development and marketing were instrumental in driving the success of Project Tomb and most recently, LIF3.com
As a Web3 enthusiast, my focus is additionally on other projects linked to DeFi, AI, Gaming and Real Estate.
I saw a unique opportunity in the beginning of the pandemic, and found ways to create opportunities through marketing, PR and event planning for various projects and inspiring conferences, events and parties that truly brought blockchain ecosystems to life, that both a ‘bull’ and a ‘bear’ would enjoy.
As an international publicist and luxury travel writer, I’ve also had the beautiful opportunity to have traveled to over 110 countries.
Why do you love to travel?
Traveling not only ignites my soul, but strengthens my connection to God’s creation and to others through time, space and beyond. It gives me a sense of ‘freedom to be’ and ‘freedom from’ - when I’m in new environments and on foreign soils, reminding me of limitless horizons and possibilities in fleeting moments captured not only on my camera but with all my senses, enriching my spirit and deepening collective stories shared.
Exploring the world fuels my pursuit of innovative creativity, and inspires me to slow down and be more present in the midst of God’s creation, to truly embrace solitude, reflect, enhance my appreciation and gratitude for life, as well as connect more deeply to myself, others and nature.
When it comes to fashion, who are your biggest influences?
I don’t typically follow trends or mimic the crowd, instead, I prefer to lead the way. I have been told my style is elegant, chic, confident, slightly sexy but with a bold attitude.
Some have said, I am “Audrey meets fantasy’ - as I like to combine an eclectic mix of inspiration from the timeless elegance and sophistication of Audrey Hepburn's iconic style, characterized by classic silhouettes, clean lines, and understated glamour. In addition, I add a whimsical and playful twist, incorporating elements like feathers, sparkles, and sometimes on certain occasions, tutus - to create a dreamy and fantastical vibe. I also have core professional staples I wear and may add these additional elements as accessories instead.
The result is a style that's both classic and avant-garde, with a touch of theatrical flair. It's perfect for those who want to make a statement and stand out from the crowd, while still exuding a sense of grace, sophistication and class.
Where do you see yourself in the future?
Connecting tomorrow’s technology with today’s audience through the art of communication is timeless; however, my goal is to create a legacy of impactful work that inspires and engages readers for years to come."
How would you describe your photo shoot with Chaarmz Magazine?
I had the unique and enjoyable experience shooting for Chaarmz magazine in Dubai - where they were not only able to capture the authentic expression of who I am through a lens (as someone who is always behind the scenes, where I am framing messages and brand strategies for others), but for me to be in the frame and moment, was truly a tapestry of empowerment and gratitude I am humbled by. Thank you.