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Home Staging in Today’s Housing Market By Sam McDadi

Updated: Apr 21, 2023

Home Staging in Today’s Housing Market

By Sam McDadi

I have been in the real estate business for approximately 30 years and I have been fortunate to

have achieved a high level of success in the industry. One of the keys to having longevity at the

top of this field is to always be looking at innovative and creative ways to provide clients with the

maximum value added service options.

Offering my clients home staging services is one of those value-added services that I have

recently incorporated in my business model.

Years ago, I first began realizing how important the tool of home staging was in selling our

clients’ homes. I remember the eureka moment very well. There was a new townhome

development being built in Mississauga. Construction and interior finishes were just being

completed when I first visited one of its units. The homes were appealing on their merits. They

were bright and large and open. Three weeks later, however, when I revisited the site, I was

blown away. The units were staged exceptionally well and the transformation was eye

opening. The homes were warmer, more inviting and immensely appealing. They went from very

nice townhomes, to incredible homes. They went from possibly being able to sell in a relatively

short time frame, to definitely being able to find a buyer right away. I decided right then and

there that I needed to incorporate home staging into our business model.

Home staging is the act of preparing a private residence for sale in the real estate marketplace.

The goal of staging is to make a home appealing to the highest number of potential buyers,

thereby selling a property more swiftly and for more money. Staging techniques generally focus

on improving a property's appeal by transforming it into a welcoming, attractive product that

anyone might want to buy. This temporary redecoration of the property can include reorganizing

the existing furniture, decluttering rooms, adding decorative accessories (such as art work and

lamps), and repainting and re-carpeting the home.

When my team and I originally started off with offering staging to our clients, we were

outsourcing home staging consultants. I knew some reputable designers through my business

contacts so I decided to hire them as consultants. They were employed to assist our clients on a

case-by-case basis. This in itself proved to be a big help in assisting our clients in selling their

homes. Our clients were happy with the service and we were happy to provide it.

It wasn’t long, however, before it became apparent that there were many instances where we

needed to have furniture and accessories available to our clients. My clients needed to have the

right furniture, in some cases, to make their homes show their best. We tried the furniture rental

option, but we didn’t want our clients to incur any additional costs beyond the real estate fees.


made the decision that I needed to take this staging opportunity up one level and I began buying

my own furniture and accessories, and investing in a Mississauga warehouse to accommodate

the inventory.

Over the years, our inventory has steadily increased. We have paintings, bedding, table lamps,

mirrors, chairs, headboards, throw pillows, vases, and tables that our clients have full access to.

We have invested several hundreds of thousands of dollars. And we continue to invest in this

part of our business. It is a worthwhile cost in our business and a worthwhile investment for our


Additionally, I have hired two full-time stagers who are exclusive to my organization. I began

with one exclusive stager about five years after starting my staging services; it quickly became

so busy that I needed to hire a second stager. My clients are continuing to request my staging


Here, at Team McDadi our clients’ staging experience begins with a full assessment of their

property and an evaluation of their home’s market appeal. During staging, an objective third

party – our stager – is tactfully and respectfully conveying to the homeowners all the important

issues that need to be addressed in order to prepare their property for sale. One of our home

stagers personally visits the property and discusses flooring, walls, ceiling, windows, furniture

arrangement, and focal points. They also discuss anything else that needs to be pre-packed,

re-arranged, repaired or replaced in the home before it goes up on the market. Each client of

ours receives a personalized report based on their specific needs and requirements.

The report

will explain what should be done to the home before the sale sign goes up. Every home should

show its best before any showings occur. Staging can range from extensive redecorating that

requires the seller to move out, to a more modest approach that just requires some cleaning,

clutter-removal and color. It is all about ensuring the home is enhanced to its full potential. Good

staging considers the style of the home and ensures that the staging is done in moderate taste

to appeal to a wide range of people.

Our clients are thrilled with our staging department. I can’t tell you how many times we have

taken on a new listing that previously had been on the market for months and, in some cases

years, without selling. We have helped our clients achieve a sale in a quick time frame because,

in part, we brought our stagers into the home and they did their magic to transform the home

into something wonderful. Before and after pictures reveal the full effect of why home staging is

so important.

I tell all of my clients that they only have one chance to impress potential buyers. Buyers’ first

impressions are formed as soon as they step inside the home that is for sale. It is easier if a

buyer can immediately picture themselves living comfortably and nicely in the home. Staging

highlights the full potential of any property by incorporating design techniques to create a

lasting, positive, first impression.

I am also of the opinion that staging a home can not only minimize the number of days the

home is on the market, but it can maximize its selling price. The difference between the selling

price of a home that is staged and one that is not, can be thousands of dollars. I know

first-hand. I have helped numerous clients sell homes that reside within subdivisions that consist of exact replicas of homes. One such home

that I sold had a selling price of almost $25,000 more than an exact same property just down

the street that sold without being staged. Properties that have been staged will have a distinct

marketing advantage over non-staged homes because they are more appealing.

Also, vacant properties really benefit from staging. Potential buyers will find it hard to make

sense of a floor plan without furniture as a guide. Adding specific pieces allows potential home

owners to visualize themselves in the home and in the room, undertaking their usual daily


In today’s housing market, home staging has become an important tool in effectively selling

homes, townhomes and condominiums. It focuses on improving a property and transforming it

into an attractive product for sale. Even beautifully decorated homes need to be turned into a

merchandised product that enhances the home’s best features. The goal of staging is to sell a

property quickly for a high return, appealing to a greater number of prospective buyers which

will in turn lead to more offers, or even multiple offers.

There is no question that staging plays an important role in today’s real estate market. Staging a

home before putting it on the market is like icing a cake. It makes everything look better.


team and I have embraced the benefits of staging for our clients. My goal is to secure a

homeowner’s equity and to sell each home for top dollars. Selling a home can be a very

stressful time and it is very important to me that I provide all my clients with excellent customer

service. Providing home staging is one aspect of that.

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